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It never fit in, never suited my persona or my soul.
#Drake hype bpm full#
All the people that gave me advice are always like ‘you need to either do a full rap album etc’. “I try to stay out of boxes and I know that’s never been a good thing for me. It’s a case of I just want to make sure it’s my stamp. So I’ve always been in the middle in this. Then I’m a foreigner to Cyprus because they’re like, oh, that’s that English guy that moved over here. I’m a foreigner to the UK even though I’ve got a British passport and I was raised in Tooting, but I’m a foreigner to the UK. But at the same time, I’m kinda like a person that’s stuck in the middle of both worlds.
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There’s some nice musical touches everywhere. From Skepta to Stormzy to Ed, to even the young kids like Arrdee. There are some great UK musicians that are good at what they do. I mean saying there are no influences is a lie because you can always get influenced. The way that it’s formulated it is almost as if you haven’t listened to any other music. I can hear that it’s relevant but I can’t hear anybody else. Something else that I noticed about this project is your sound, in general, is very unaffected. We thought that’s the tracklist so let’s run with it.” We had a dinner party where we just played it and we saw how we felt. So Cool & Dre and my whole team, we just sat down, and we tracked it. We had to party with it. There shouldn’t be any judgment about it, it is what it is we’ve got to accept it and obviously support it. “To me, there’s no bad or good music, there’s art. These guys are legends and the fact that they took time out to put effort into my project as Co-Executive Producers means a lot because they don’t watch what’s hyping in the UK or in Europe, they just watch music for what music is They don’t really care about the time that’s revolving around music. “Cool and Dre have also been very, very instrumental in helping me pick the right beats and it’s not by accident that they’re just so renowned. But that’s how good I need my music to be. When I make music, it’s a secret in my head and I don’t usually talk about it, but I’m competing with Drake, Kanye West and a lot of people might think I’m delusional for doing that. “I was a DJ so whenever I’m going to piece an album together, I’m always going to make sure that through my DJ experience I’m always trying to catch the tempo and make sure the BPM’s mix into each other. Can you take me through the timeline of like, what that looks like as in creation? It’s your first project, you’ve clearly put a lot of work into all of those elements of it. Sharing endless wisdom with A!MS gives us insight that you won’t have heard in other interviews. In the wake of his new album, we sat to talk to him about his journey so far, what goes into making an album like Offshore, fatherhood and much more. He represents creativity ingenuity and longevity. Somewhat of an enigma and an artist who has stood the test of time and developed himself both musically and in business. A!MS – formerly known as A.M Sniper – is a mystical character in the UK music scene.